![]() ![]() ![]() Yes, APL’s sneakers were so innovative and advanced that it gave professional basketball players an undue competitive advantage, so as the NBA decrees. This became APL’s biggest marketing point for many years to come. ![]() That being said, the brand’s call to fame came in a controversial way, so to speak.īack in 2010, the Athletic Propulsion Labs’ Concept 1 shoe became the first ever shoe to be banned by the NBA for its performance-enhancing edge. While Athletic Propulsion Labs (APL) isn’t exactly your run-of-the-mill choice of lifestyle sneakers, they’re certainly making headlines today.Īhead of the Formseason opener in Bahrain (cue Brian Tyler’s Formula 1 Theme song), APL has reached an exclusive multi-year footwear deal with the Oracle Red Bull Racing team, according to Complex.ĪPL was founded in 2010 by twin brothers Adam and Ryan Goldston with a focus on performance-based athletic sneakers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |